Corso di studio in Direzione d'Impresa, Marketing e Strategia

In January 2021, the European Union presented the report Industry 5.0: toward sustainable, human-centric and resilient European industry. With the presented strategy, the European Commission intends to transition from industrial policies for shareholder value creation, typical of the Third Industrial Revolution, to industrial policies for stakeholder value creation by introducing cyber physical systems and Fourth Industrial Revolution technologies into industrial processes, supply chains, and business models. This is a change of approach that advocates prosperity of employment (SDG 8 - Agenda 2030) and resilient economic growth (SDG 9) while simultaneously respecting the planet's boundaries and placing worker well-being (SDG 3) and worker education (SDG 4) at the heart of the process of responsible production (SDG 12) .
The European industrial strategy integrates the Industry 4.0 approach, placing business as a key factor in economic and social transitions to reduce inequality, pollution, and threats to people's fundamental rights and democracy.
The European Commission recognizes Industry 5.0 as a cultural revolution to complement the Fourth Industrial Revolution that is essential to implement the process that was born to safeguard the competitiveness of the German manufacturing sector and immediately developed in other economic sectors and by all major member states.

The process of change can be supported by transforming firms into resilient, human-centric and sustainable smart factories. The Fourth industrial revolution in business is presented by many scholars and practitioners as a "recipe" capable of:

• respond in real time to demand imbalances and to the execution of customized products;
• realize productions that allow the social distancing of workers and/or the remote control of the entire production cycle;
• create product and/or process innovations;
• manage relationships with customers, suppliers and employees;
• optimize logistics, production and distribution in real time;
• ensure the traceability of products and business processes.

The teaching proposes a method for identifying the most correct solutions for the strategic-operational management of Industry 5.0 firms in scenarios characterized by strong political, economic, and social instability, and enables the course's objective of acquiring the knowledge, skills, and attitude necessary to operate in managerial and entrepreneurial roles within enterprises or as consultants. Indeed, the teaching enables to have the competence to strategically and operationally manage long-term value creation for the client and shareholder. Analysis of current issues associated with Industry 5.0 will be developed through dialogue with keynote speakers.

Knowledge and comprehension skills

At the end of the teaching, it will be possible to:

• perform an analysis of opportunities, barriers and performance of the implementation of 4.0 technologies;
• understand the main changes of current industrial and cultural revolutions in the management of smart factories;
• assess the challenges that companies are facing in the implementation of the 2030 Agenda (SDGs);
• choose, based on appropriate economic models, the most appropriate strategies to realize customer and shareholder economic value creation.

Utilization of knowledge and comprehension skills

Through the analysis of case studies, exercises and dialogues with keynote speakers, at the end of the teaching students will be able to develop knowledge and understanding skills capable of:

- develop strategies for innovation 4.0 in the enterprise; 

- manage the firm 5.0 from a strategic and operational point of view.

Making judgments

The use of active teaching methods will encourage students to collect and analyze information and data on Industry 4.0 so as to assess its consequences for value creation. The students will also be invited to present and explain their position on the challenges of the Fourth industrial revolution.

Communication skills

Through group activities carried out in the classroom at the end of teaching (GI4P), communicative activities capable of presenting and describing changes in the management of a specific organization will be refined.

Learning capabilities

The various teaching methods used will enable students to develop a personalized approach in analyzing value creation in the context of Industry 4.0. Due to the high level of classroom interactions, students will accrue a critical assessment of their own understanding of key concepts, theoretical frameworks, and practices.

Part 1 – REVOLUTIONS IN THE MAKING

1. The process of industrial revolutions from 1.0 to 4.0
2. Industry 5.0: toward a sustainable, human-centric and resilient European industryc
3. Industrial policy measures and funds for innovation
4. The transformations induced by current revolutions in strategic-operational management
5. The changes in the Internationalization of firms

Part 2 - VALUE CREATION IN 4.0 AND 5.0 FIRMS

6. Customer co-creation process: theoretical aspects and measures of value creation
7. Creation of economic value for the shareholder: theoretical aspects and measures of value creation

The teaching promotes an integrated teaching-learning environment through:

• theoretical lectures;
• dialogues with keynote speakers and open lectures;
• continuous assessment of learning progress (self-evaluation quizzes on moodle platform);
• exercises, support activities and feedback;
• GI4P discussion.
• Group Innovation 4.0 Project - GI4P (not mandatory)

The GI4P is an in-depth work on specific topics addressed during the teaching by 3-4 students (or individually). It consists of a presentation (with 10-15 slides) in the classroom during the last hours of the teaching. The activity is not mandatory, but if the student choose to do it, the GI4P is an integral part of the final exam (50% of the grade expressed in a ranking between 0 and 31).

During the teaching, some topics associated to Industry 4.0 are proposed and the formation of groups on the moodle platform is required. Alternatively, the student can propose a topic related to the strategic-operational management of the firms in Industry 4.0. Classes are delivered in person. Attendance is not compulsory, but given the relevance of the topics covered, it is strongly recommended.

The exam takes place in two modes alternatively chosen by each student.

• Choice 1 – Written quiz and GI4P (recommended mode for attending students). The final evaluation is divided into: evaluation of the GI4P (50% of the final grade on a rating between 0 and 31) + written quiz (50% of the final grade on a rating between 0 and 31).
• Choice 2 - Written quiz (recommended for non-attenders). The final evaluation consists only of the written quiz (50% of the finale grade on a rating between 0 and 31) and written test with 3 open questions (50% of the finale grade on a rating between 0 and 31).

Written quiz (same for both choices).  The verification of knowledge and skills acquired is carried out through a written quiz on moodle. The written quiz consists of 31 closed questions (1 point - potential types of questions: true/false, multiple choice, completion, cloze, sorting). Duration: 30 minutes.

Evaluation parameters of the written test open question (non attending): ability to organize knowledge; critical reasoning skills on the study carried out; ability to make connections between the different topics covered; quality of exposure. Duration: 30 minutes.

10 CFUs -; For a detailed analysis of the program, topics and materials, see moodle.

6 CFU -; For a detailed analysis of the program, topics and materials, see moodle.