Corso di studio in Direzione d'Impresa, Marketing e Strategia

This course would like to provide to students the necessary tools in order to create business model. Starting from Business Model Canvass, the course describes the more common models and strategies, it shows how to adapt them to each single professional context and offers guidelines to create a business plan

At the end of the course student should be able to:

- innovate a business model

- understand, project, innovate infinite business models

- understand and create bases for the projectation of a business plan

The course is structured in 40 h  delivered by Professor and supported by slides, discussion of case studies and development of specific topics in collaboration with experts.

Following the decision by the University of Turin to opt for distance learning 
at least until January 15, 2022, I summarize below the ways in which the examination
of business models of  14th January 2022 will be carried out:

The exam will take place for everybody in remote (online) written mode only;
- the teacher will download from Esse3 the list of those enrolled for the exam 
and will form virtual classrooms on Webex for about 25 people;
- based on the number of students enrolled, the exam, therefore, can be organized 
a) in several shifts with different questions or 
b) in 2 or more virtual classrooms and carried out in the same time;
- each student, therefore, will be required to connect from their PC on webex 
with an active camera and to access Moodle to take the exam;

- the written exam method will be that of the multiple choice quiz on Moodle 
(15 multiple choice questions - sequential questions without the possibility of returning to 
the previous question; time available: 15 minutes);

Operational details (time of your shift, virtual classroom, link for webex virtual
classroom, password to access the exam on moodle and any other details) will be 
communicated some days before the exam.

Please note that all students whose behavior during the test gives rise to any kind of doubt in the supervising teacher will be invited to a confirmatory oral exam

Possibility to participate to training projects organized in cooperation with important territorial organizations

Part I Canvass Business Model

Canvass business model 

Pattern

Design

Strategy

Process for the creation of a business model 

Perspective

Parte II Business Plan

Introductin to Business Plan: objctives and destinataries

Business Plan Structure

Company's profile, market, operational processes, management, proposal

Osterwalder A. Pigneur Y. (2019). Creare modelli di business. Edizioni LSWR

and all the teaching material published on moodle