Corso di studio in Direzione d'Impresa, Marketing e Strategia

The themes and topics, as well as skills and abilities that are intended to form, are an essential part of the contents needed to offer specific training in the field of innovation management within companies. In particular the course provides knowledge and understanding, relating to the development of innovation management within companies, complemented with an initial capacity to apply this knowledge and understanding to simple case studies.

The teaching allows you to complete the training of the student component with concepts and tools that allow you to deepen the knowledge inherent in the management of innovation and digital transformation, essential for a better understanding of the operation of the company and its strategic choices. The training with an extrategic management vocation of the Degree Course in Business Management, Marketing and Strategy will therefore be enriched by the following skills:

- understanding of the problems and methods of innovation management;

- improvement of a technological innovation over time;

- understanding of how technological innovation spreads over time;

- recognize the value of an innovation, also with reference to markets characterized by positive network externalities;

- know how to manage an innovation within the company;

- recognize and know how to manage how digital transformation and destructive technologies impact on business strategies.

Furthermore, at the end of the course you will need to have developed skills in:

1. Use of knowledge and understanding

At the end of the course, thanks to the analysis of case studies and company presentations, you will be able to:

- innovate a process or product

- plan the digital transformation of a company

2. Knowledge and understanding

At the end of the course you should be able to:

- describe the constituent elements of the company's innovation management strategy

- know the different patterns and types of product development designs

3. Independent judgment.

The student component will acquire the ability to use the main tools that allow them to deepen their knowledge relating to digital transformation, which is essential for a better understanding of the functioning of the company and its strategic choices.

4. Communication skills

At the end of the course it will be necessary to have developed, through presentations carried out in the classroom:

- the ability to present and describe a specific organisation's approach to innovation

- the ability to describe the functioning of the different types of business strategies linked to innovation

5. Learning ability.

The student component will be encouraged, through cases, to demonstrate their learning abilities with reference to the application of the innovation management strategy.

The program is divided into four parts:

- In the first part, aspects relating to the sectoral dynamics of technological innovation are addressed.

- In the second part, the strategic management of technological innovation is placed at the center of attention

- in the third part the focus describes the managerial and organizational implementation processes of innovation

- the fourth deals with digital transformation and its managerial implications.

Lessons lasting 65 hours in total (10 CFU):

- 56 hours take place in the classroom with the help of projections; they are also provided case studies and corporate meeting.

- 9 hours blended, thanks to Kaltura software and Moodle platform.

Face-to-face exam: written exam (closed-ended questions - 4 options - and open-ended questions with limited number of lines for the answer). Duration: 40 minutes.
The vote will be expressed out of thirty.
Written exam mark: up to a maximum of thirty in addition to any honors.

Evaluation parameters: ability to discursively organize knowledge; ability to critically reason on the study carried out; ability to make connections between the different topics covered; quality of exposure.

Possible opportunity to participate in training projects organized in collaboration with important local organizations and group work / presentations. The slides and articles used in class will be available on moodle.

The course slides, business cases and other material useful for a thorough and accurate preparation are inserted on the Moodle platform. We therefore invite you to always consult the Moodle platform.

If the pandemic situation requires it, the examination procedures could vary, based on the information provided by the Rector.