This course would like to provide to students the necessary tools in order to create business model. Starting from Business Model Canvass, the course describes the more common models and strategies, it shows how to adapt them to each single professional context and offers guidelines to create a business plan

At the end of the course student should be able to:

- innovate a business model

- understand, project, innovate infinite business models

- understand and create bases for the projectation of a business plan

The course is structured in 40 h of lessons delivered by the professor and supported by slides, discussion of case studies and development of specific topics in collaboration with experts.

The exam will take place in a written form only at a distance;
- the teacher will download from Esse3 the list of students enrolled in each appeal and will form virtual classrooms on Webex for about 25 people;
- it will therefore be possible to allow 50 students to take the exam simultaneously in two virtual classrooms; therefore, the exam will be organized in several rounds with different questions;
- therefore, each student will be required to connect from their PC on webex with an active camera and to access Moodle to carry out the exam;
- the written exam will be the multiple choice quiz on Moodle;
- For ALL the exam program covers all the material published on Moodle (video lessons, audio recordings, testimonials, slides and various documents).
The operational details (time of your shift, virtual classroom, webex virtual classroom link, password to access the exam on moodle and any other details) will be communicated in the vicinity of the exam.
These modalities will be applied to all summer appeals and until the end of the emergency, unless new communication.
The final mark will be expressed in thirtieths.

Possibility to participate to training projects organized in cooperation with important territorial organizations

Part I Canvass Business Model

Canvass business model 

Pattern

Design

Strategy

Process for the creation of a business model 

Perspective

Parte II Business Plan

Introductin to Business Plan: objctives and destinataries

Business Plan Structure

Company's profile, market, operational processes, management, proposal

Osterwalder A. Pigneur Y. (2019). Creare modelli di business. Edizioni LSWR.(Only chapters indicated during the courses)

Finch B. (2017). Come scrivere un business plan. Mettere a fuoco la strategia, formulare le previsioni finanziarie, proporre un piano convincente. Franco Angeli, Milan (Only chapters indicated during the courses) or, alternatively, the material on the business plan published on moodle.