Corso di studio in Direzione d'Impresa, Marketing e Strategia

This course would like to provide to students the necessary tools in order to create business model. Starting from Business Model Canvass, the course describes the more common models and strategies, it shows how to adapt them to each single professional context and offers guidelines to create a business plan

At the end of the course student should be able to:

- innovate a business model

- understand, project, innovate infinite business models

- understand and create bases for the projectation of a business plan

If it will not be possible to deliver face-to-face course, the course will be delivered
in a mixed way, that is with  synchronous and asynchronous lessons, with live lessons
on webex and video / audio recordings. All the material, including the recording of the
lessons, will be published on moodle.

The exam of Business Models course will be as follows:
written exam in person (open questions with limited number of lines for 
the answer)
It remains the possibility for students residing outside the region or 
with particular situations of fragility to request the online exam, by presenting 
appropriate documentation or self-certification. 
For the latter (students residing outside the region or with particular situations of 
fragility who require the online exam, presenting appropriate documentation or 
self-certification) the exam will be carried out on webex and will be an oral exam

Possibility to participate to training projects organized in cooperation with important territorial organizations

Part I Canvass Business Model

Canvass business model 

Pattern

Design

Strategy

Process for the creation of a business model 

Perspective

Parte II Business Plan

Introductin to Business Plan: objctives and destinataries

Business Plan Structure

Company's profile, market, operational processes, management, proposal

Osterwalder A. Pigneur Y. (2019). Creare modelli di business. Edizioni LSWR

and all the teaching material published on moodle